What is SMO? Social Media Optimization. It’s just like SEO, but different.

Posted by Trevor Clendenin on July 22, 2011; This entry is filed under Tech Tips & Tricks.
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Social Media IconsAccording to Wikipedia…

Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

There are two categories of SMO methods:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimisation (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).

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  • Nice post, first time I've heard of that term but it shows the way that search engine optimisation is heading now!
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  • Social network marketing is very consumer
    focused. Through the use of social media, it is possible to put the spotlight
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  • These strategies are very useful today for ranking up each
    promoted website into different search engines. If you are on the first age of
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  • Social Media Optimization is Here to Stay There's a recent surge in the business press about incorporating social media and search or basically a more holistic.
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  • monikadhiman
    Social media optimization is a great techniques by which you can get more traffic and business for the website. if your website has huge traffic then you can earn by Google adsence. It is the best way to get lot of traffic in your site.
    SMO include lot of activities like: blog commenting, Forum commenting , classified ads, Social bookmarking ...
  • This is a well informative content.Social Media Optimization is a fairly new concept and still somewhat vague.The written skill is so good.I am very impress to this one.This is an amazing.I appreciate to this one.
  • Now I will be able to know the different between the two. Though both of them have differences they also have the similarities.  We don't need to compare them because they are both useful in any fields of marketing.
  • The popularity of online media has grown in leaps and bounds.
    Not only facilitating as a medium of interaction and interpersonal
    communication, online media are now serving as a platform for the small and
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  • I keep hearing about social media optimization and when I
    researched, there are so many answers and none are the same. Maybe it is an
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  • Social media and SEO together can together drive more traffic to your site and more business to your business.

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  • Smo is one of the best trick to get traffic to website. I always use facebook, twitter nad myspace to do SMO. SMO means social media optimization. I have list social media website. First of I create a blog in best blogging sites than I do link wheel submission.

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  • kelvinscott
    An effective SMO strategy doesn't sit & hope Facebook & Twitter start coalescing the greatness of your web-site by telekinesis. In lieu, it's up to savvy publishers to get the party started.

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  • SMO stands for social media optimization. SMO is a good technique to promote your site from social bookmarking sites to increase the ranking position.
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  • The creation of such sites in turn has given the corporate world an added edge where they have launched marketing campaigns, advertising and promotion, email broadcasting and other methods of reaching new audiences and target markets.
  • The benefits of SMO include:

    Its not as technical as SEO : anyone can do it
    You can obtain traffic quicker than SEO
    You don’t have to wait for listings
    Its free
  • Thanks for sharing your thoughts on Social Media, Social Networking and SEO. Nice post.
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